Here are some of the specific tactics we employ to help you succeed:
Every journey to the top, beginning from the base of the mountain, requires a basecamp assessment to evaluate where we are starting objectively. This assessment entails working with your team to understand the goals, challenges, and mission of the marketing effort to map a mutually agreed-upon path to the top.
We look at the current macro strategies of branding and messaging as well as the micro ‘tactical’ approaches to layout, design, and content and how they both interact to deliver results. The idea is that if we when we know where we’re starting from, and we define the path that we want to take to achieve our goals, we’ll be able to contribute to the overall success of your company. This is our basecamp.
Planning for Success
Although success can happen randomly, almost accidentally, when the environmental obstacles do occur, relying on luck to stay on the trail or provide shelter is not to be left to chance. We ensure all the tools and elements for success are well packed and stand ready for any event, good or bad.
We will work with your team to formulate a detailed plan including a; brand strategy, communication strategy, and marketing plan for success that includes flexibility to address the known factors to take full advantage of the opportunities that are sure to present themselves.
A level of flexibility is always necessary, but the core brand and messaging that you are presenting to prospective and current clients is a core concept to success. Branding goes beyond the logo and other design elements. Your brand is the encapsulation of your entire messaging and the information you provide in marketing, sales, client services, and more. Once we establish the brand strategy and story, the work continues to content creation to support the narrative and layout and design guidelines to present a cohesive picture.
A balance of form and function are the goals in website design, which naturally flows from the branding and messaging development. We take a consultative approach, developing a design and content that support the goals of reaching the top.